Promoting the flow of innovation to the market

Plant ETP promotes the flow of innovation to the market by identifying challenges and solutions, and advocating for science-based decision making and an innovation-friendly policy environment.

It is important to understand that the time to market for future innovations derived from de novo research can, in some cases, take as long at 20 – 30 years. It is therefore essential to consider how market needs will change over time, and that actions supporting short-, medium- and long-term goals need to co-exist to achieve the EU Green Deal targets.

Particularly the 2030 targets of the Farm to Fork and Biodiversity strategies will mostly be addressed in the short- and medium-term by innovation that is already under development. These actions can often not go beyond repositioning or repurposing what is already on the market, or in the R&D pipeline. However, the 2050 targets are expected to be more stringent and will require de novo innovation.

To prepare pathways for such innovation today, it is of paramount importance to understand how future agricultural systems in Europe, but also outside, will likely evolve beyond 2030.

Plant ETP, together with partners from the CropBooster-P consortium published an opinion paper on this matter: “Biotechnology for Tomorrow’s World: Scenarios to Guide Directions for Future Innovation” (Cornelissen et al., 2020).

Innovation Flow

Innovation Flow.

In the short- to medium-term, the market will be served by R&D that is already ongoing. Different biotechnology sectors address changes in demand by repositioning and emphasising what is in today’s pipeline. De novo R&D will ideally address the demands of the future market. Adapted from (Cornelissen et al., 2020)

Plant ETP also published its Innovation Action Plan highlighting essential actions to support an open innovation environment in the EU:

  • Ensure innovation success by promoting critical scale in both basic and applied research to support productivity growth for food, feed and biobased raw materials; reduce the risks associated with product-oriented R&D; enable use of all methods and products considered safe; and reduce cost and time-to-market for innovative technologies and products
  • Increase innovation predictability by developing a transparent approach to intellectual property management and access to plant genetic resources; and public-private interfaces tailor-made for SMEs and big enterprises
  • Improve innovation coordination by improving sustainability and global leadership through regulation, standards and procurement; integrating farmers and consumers in the innovation process; communicate short-, medium- and long-term needs in the plant sector; and integrate and make data and knowledge accessible across value chains

Actions stimulating plant-based innovation

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